Marketing | Page 2

LeBron James and UNINTERRUPTED challenge traditional hiring standards, highlighting how skills-based hiring and real-world experience create new career opportunities beyond college degrees.

The four Lertlumprasert sisters had wanted to start a business together since they were kids.

The key to getting featured in the media is leveraging emotions to ensure you stand out from other experts in your field.

Jordan Harper, 38, didn't set out to build a brand — but it came naturally.

I've spent years helping brands get press and learned that the win isn't the headline, it's what you do with it. Here's how to make your brand findable forever in the age of AI.

Want to get featured in top media outlets? It starts with building the right journalist list — focused, relevant and relationship-driven.

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

The spice blend born in 1934 comes for American wallets every fall.

The SEO industry stands at the threshold of being transformed as generative AI redefines how humans search, how platforms deliver results and how brands get discovered online.

AI isn't here to steal your marketing job. It's here to expose lazy marketing and reward real strategy.

ChatGPT mentions aren't luck. Just like SEO rankings, they're earned. Here are four practical ways to increase your chances of being named in AI responses.

Your online presence is the first impression you make on employers, clients or even new friends. Inaccuracies or even malicious impersonations can tarnish the brand you've worked so hard to build.

Tulsa-based restaurateur Elliot Nelson went from overwhelmed 20-something to successful business owner.

As AI reshapes how people search, a surprising shift is changing what it takes to stay visible online.

Why younger employees expect companies to take political stances — and how this generational shift is forcing entrepreneurs to rethink leadership.

Discover how to make marketing effective and manageable as a busy freelance service provider.

LinkedIn works when you treat it like a conversation, not a pitch deck. If you're still approaching it like it's just another lead gen platform, you're missing the point—and missing the people.

Local events bring more than just excitement. They bring increased foot traffic and consumer activity that boosts local economies and the surrounding businesses.

AI video editors can now fully automate the post-production process, saving businesses time and enhancing overall efficiency. To produce high-quality content, though, human editors remain critical.

55 Hospitality founders Jenn Saesue and Chat Suansilphong have turned "filling the white space" into a business model.

User-generated content is just the start. Here's why blending it with employee-generated content and creator-generated content brings the best results.

Pinpoint just raised $2.5 million to help brands turn social media likes, comments and DMs directly into sales.

Food and beverage brands can use AR packaging as a high-impact tool to engage customers, drive sales and boost word-of-mouth referrals.

The Linkedin algorithm has changed. Here's how to (still) get noticed organically.

AI is redefining search. Without a strong, reputable third-party digital footprint, your brand risks disappearing in today's competitive online landscape.

Small-business owner Maria Colalancia is dialing up her marketing plans to maximize sales and customer happiness during this busy time of year.