Marketing | Page 5

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New York Knicks guard Josh Hart joins Tommy John as the brand's first-ever athlete partner in a campaign built on comfort, authenticity and connection.

AI has stripped the cost and complexity out of video production. The result? An endless stream of content where attention, not output, becomes the true competition.

Businesses that want to grow need to accept the new reality of social media marketing.

Esmeralda Hernandez grew up in Mexico, where she first learned about business at the flea markets she attended with her mother.

Substack co-founder Hamish McKenzie and writer Casey Lewis break down the best practices for building an engaged — and paying — audience.

In this Age of Presence, the most powerful marketing strategy of all is simply showing up.

What started as a roadside gimmick has turned into something much bigger.

Agencies are selling entrepreneurs quick fixes for LLM visibility, but the only strategy that lasts is the blend of PR credibility and SEO clarity.

Join Goldie Chan, personal branding and storytelling expert, on November 6th to discover how you can build an audience without burning out. Register now!

The potential for South Asian brands to partner and serve consumers during this big gift-giving holiday is untapped — and that's what Elements has set out to do this Diwali season.

LeBron James and UNINTERRUPTED challenge traditional hiring standards, highlighting how skills-based hiring and real-world experience create new career opportunities beyond college degrees.

The four Lertlumprasert sisters had wanted to start a business together since they were kids.

Jordan Harper, 38, didn't set out to build a brand — but it came naturally.

I've spent years helping brands get press and learned that the win isn't the headline, it's what you do with it. Here's how to make your brand findable forever in the age of AI.

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

The spice blend born in 1934 comes for American wallets every fall.

The SEO industry stands at the threshold of being transformed as generative AI redefines how humans search, how platforms deliver results and how brands get discovered online.

AI isn't here to steal your marketing job. It's here to expose lazy marketing and reward real strategy.

ChatGPT mentions aren't luck. Just like SEO rankings, they're earned. Here are four practical ways to increase your chances of being named in AI responses.

Your online presence is the first impression you make on employers, clients or even new friends. Inaccuracies or even malicious impersonations can tarnish the brand you've worked so hard to build.

Tulsa-based restaurateur Elliot Nelson went from overwhelmed 20-something to successful business owner.

As AI reshapes how people search, a surprising shift is changing what it takes to stay visible online.

Why younger employees expect companies to take political stances — and how this generational shift is forcing entrepreneurs to rethink leadership.

Discover how to make marketing effective and manageable as a busy freelance service provider.

LinkedIn works when you treat it like a conversation, not a pitch deck. If you're still approaching it like it's just another lead gen platform, you're missing the point—and missing the people.