Marketing

Where do I find clients for a new printing company?

Guest Writer
Author, Speaker, and Consultant
min read
Opinions expressed by Entrepreneur contributors are their own.
Printing can be a tough business! I'd suggest you try to connect with other established companies in your area, and see if you might be able to get started by handling some of their overflow ( since as you know many smaller shops outsource lots of their work).

Unless you are very well funded (and I mean that you have enough money set aside to keep you afloat for at least 8 months, which includes a normal salary for you, and the costs you will incur for rental, staff, supplies & lease expenses) take it slow. Concentrate on certain kinds of jobs that the equipment you lease can easily handle with maximum performance/ output with min headaches for you. If you are good - service and results-wise, word will get around and people in Chamber(s) you belong to will start calling you.

Volunteer your services to several area non-profits, in exchange for print and online recognition. They have a slew of connections and are in dire need of any assistance with their printing needs. You get to do something nice for a worthy organization, and are helping to build your business ( and good reputation) in the process!

Last but least (actually this should be first!!) get a professional logo designed, a business card and at least one sales sheet ( an oversized piece that can act as a direct mail postcard is fine), along with a basic website ( 4 pages is fine to start). Hire a good designer and copywriter, so that your firm shines from the get-go.

Best of luck with your new venture!

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