My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Starting a Business

What is your best advice to a stay at home mom entering today's business environment?

min read
Opinions expressed by Entrepreneur contributors are their own.
My best advice is to follow the typical business-to-business contacts sequence: call, mail, call.  That means it's best to initiate contact with business prospects by phone, then follow up with a letter or meeting.  Be certain to have good contact management software on hand so that you can create a database with prospect information.  You see, it will take as many as eight or more contacts with prospects before sales are closed, and you'll need to make frequent contact -- approximately once a month or more -- in order to move your prospects closer to ordering.  Once they have made purchases from you, you will still need to maintain contact ...and this is where e-mail comes in.  You only want to e-mail prospects who have given you permission to do so.  Plus, whatever you send must be relevant to their particular needs or they'll quickly boot it out as the spam.  Best wishes for success!

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur