Marketing

What is the best marketing technique for the kind of rental business I'm starting?

I am a student at Occidental College. Next semester, I am starting my own business called Rent-A-Calc. This business will provide rental calculators for students which will save them lots of money. My idea was inspired by friends who bought $110 calculators but only used them for 1 or 2 classes throughout all 4-5 years at my college.
min read
Opinions expressed by Entrepreneur contributors are their own.
Your success will hinge on catching the students at exactly the right moment--when they know they're going to take the classes but have not yet bought a calculator. Look for ways to distribute fliers to students who are in the correct majors but have not yet begun classes. This is going to take some effort to puzzle out. Once you have found a way to get fliers into the hands of the right students, be sure to make an offer they can't refuse. I'm not necessarily talking strictly about overall price. You may need to give them all a way to pay you that makes it easy on them, or offer the first week free, for example. Best of luck!

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

3 Mind Hacks for Overcoming Your Fear of Marketing Yourself