Marketing

How can I use social networking sites to boost my sales?

Guest Writer
Digital Adventurer, Profit Alchemist, Entrepreneur
min read
Opinions expressed by Entrepreneur contributors are their own.
I'd recommend using various online tools: a blog, email marketing and the social communities to build brand awareness and sales. Whether your firm produces unique designs or not, you can utilize these platforms to comment on new trends, promote a new line, introduce a contest, etc. Try to include pictures, audio files--and if possible--a well done video (which can be homemade), as that age group in particular responds well to interactivity and the hip factor.

Remember that any of these platforms can also help you boost your site's rankings organically (and produce new sales) when you post hyperlinks directly to your site. Don't forget to post a press release of your work to sites that your target markets are apt to visit, as well as online PR distribution sites like PRnewswire.com, enewspr.com and prweb.com because any editorial coverage is platinum.

Best of luck in building your business!

Pattie Simone

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.