How many times do you need to place an ad in the newspaper before you get noticed?

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.
min read
Opinions expressed by Entrepreneur contributors are their own.
That's a tough one to answer. Since not everyone sees every page of every issue of the paper, it takes numerous insertions to gain enough frequency with a specific target audience for a message to penetrate.  The actual frequency you need will also depend on the complexity of your message and what's being sold. 

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
From business to marketing, sales, design, finance, and technology, we have the top 3 percent of Experts ready to work for you. Join the future of work and learn more about our Expert solutions!

Latest on Entrepreneur