How many times do you need to place an ad in the newspaper before you get noticed?
Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now »That's a tough one to answer. Since not everyone sees every page of every issue of the paper, it takes numerous insertions to gain enough frequency with a specific target audience for a message to penetrate. The actual frequency you need will also depend on the complexity of your message and what's being sold.