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How many times do you need to place an ad in the newspaper before you get noticed?

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Opinions expressed by Entrepreneur contributors are their own.
That's a tough one to answer. Since not everyone sees every page of every issue of the paper, it takes numerous insertions to gain enough frequency with a specific target audience for a message to penetrate.  The actual frequency you need will also depend on the complexity of your message and what's being sold. 
Kim T. Gordon

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Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.