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Marketing

What's the difference between a value proposition and an elevator speech?

Guest Writer
Entrepreneur, Business Planner and Angel Investor
min read
Opinions expressed by Entrepreneur contributors are their own.
The value proposition is what benefits you offer your customers at what relative price. The elevator speech is a very short verbal description of your company. An elevator speech might include the value proposition, but not in so many words; and it doesn't have to.

Tim

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