The value proposition is what benefits you offer your customers at what relative price. The elevator speech is a very short verbal description of your company. An elevator speech might include the value proposition, but not in so many words; and it doesn't have to.
A Note From The Editor
Free Webinar: How to Use Customer Service as a Marketing Tool
Tune in October 12th as we highlight some of the best tools to create brand loyalty by leveraging your customer experience data.