📺 Stream EntrepreneurTV for Free 📺

What's the difference between a value proposition and an elevator speech?

By Tim Berry

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Tim Berry

Entrepreneur, Business Planner and Angel Investor

Tim Berry is the chairman of Eugene, Ore.-Palo Alto Software, which produces business-planning software. He founded Bplans.com and wrote The Plan-As-You-Go Business Plan, published by Entrepreneur Press. Berry is also a co-founder of HavePresence.com, a leader in a local angel-investment group and a judge of international business-plan competitions.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

Starting or Growing a Business? Here's How to Know When You Should Hire Your First Employee.

When enlisting help, follow these steps to make the best decision for your company.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

Your Comprehensive Guide to Becoming an SEO Expert – and Making Money While Doing It

Whether you're looking to earn more money or grow your digital presence, becoming an SEO expert could be a major windfall.

Marketing

How AI Is Transforming Keyword Research (and Why You Can't Afford to Ignore It)

Learn how AI tools can streamline keyword research, improve content targeting accuracy and boost SERP rankings. Whether you're a beginner or a seasoned professional, this guide is a must-read for success in the digital space.

Business News

These 'Expressive Avatar' Deepfakes From a Billion-Dollar AI Startup Look Scary Real — Here's Who's Already Using the Technology

Is that a real person or an AI clone? New technology makes it nearly impossible to tell.