Marketing

How can I create a great e-mail advertising campaign?

Is there a certain software you can recommend? Do you have any suggestions on where and how to start?
min read
Opinions expressed by Entrepreneur contributors are their own.
Congrats on wanting to start e-mail marketing--it's a great way to spread the word about your work and connect with your target market.

Since you don't say a lot about what your business is about and what your goals are, I can say there are three e-mail list management programs I recommend:

1. Constant Contact: Affordable, easy-to-use and customer support is excellent.

2. Aweber: Manages your list and offers auto-responder technology, a bit of a steeper learning curve, but the support is excellent.

3. 1shoppingcart.com: If you plan to sell products online, this is the best choice.

4) InfusionSoft: Quite pricey but very robust.

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