My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Marketing

How Do I Get Companies to Advertise on My Website?

Guest Writer
Digital Adventurer, Profit Alchemist, Entrepreneur
min read
Opinions expressed by Entrepreneur contributors are their own.
The simple answer is by doing your homework and persevering. First, you have to know two things: What demographic markets comprise your 2,000 to 4,000 site visitors and what kinds of services they are interested in.

The next step is to do a bit of snooping. Find out what types of advertisers are on similar sites to yours.

Once you've got that info, work the phones and do some "warm" calling -- contacting the types of companies that fit the above stated equation, whose products or services are within your target markets' interests and geographic footprint.

Don't discount the value of getting your university website in front of prime target markets by doing a bit of online advertising yourself, in carefully researched venues. Use social media, too, and try to connect with another entrepreneur who runs a similar (yet non-competing) business and ask how he or she attracted site advertisers.

Related: Four Ways to Get Advertisers on Your Site

More from Entrepreneur

Jon Horowitz is dedicated to helping brands with grow their social footprint by aligning with influencers and creating innovative content.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur