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Four For Friday for Entrepreneurs - The PR Edition

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business-questions.jpgQ1 - Importance: How important is public relations to your company (not important, somewhat important, important, very important)?



Q2 - Home: Where does the PR function reside within your company? For example; it's a division on its own, marketing handles it, the CEO's office manages it, we outsourced to an agency, we don't have an official PR component.



Q3 - Frequency: If PR is part of your business model, does your company issue press releases on a set schedule (i.e., one every week or month) or only when you decide that you have something newsworthy to announce? 



Q4 - Social Media: How has the evolution and adoption of social media impacted your PR tactics?
Mikal E. Belicove

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Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores.