Small Business Heroes

When Marketing Online, Be Natural and Earn Trust

When Marketing Online, Be Natural and Earn Trust
Image credit: Shutterstock
Entrepreneur Staff
Director of the Entrepreneur Partner Studio
1 min read

Social media. E-mail marketing. Guest blogging.

When it comes to marketing your startup online, there's a lot to consider. So much, even some of the best digital marketers can't get everything right all of the time.

That's why we hosted a Google Hangout called "The Best Marketing Advice You're Not Following," based on our recent article on the same topic. It is the first in a seven-part video series where we speak with the best minds in marketing to help elevate your small business. 

In this installment, we chatted with entrepreneur, marketer and author Peter Shankman, email marketing consultant and author DJ Waldow, and Rick Mulready, a social-media marketing consultant, all members of our Team Digital. They dsicussed how important it is to "ditch the Franken-speak" and sound natural in your marketing copy, being humorous and earning trust from your customers.

If you missed the live discussion, a copy of the video is below.  

More from Entrepreneur

Dustin's experience and expertise can help you monetize your message, build a marketing strategy and connect with influencers.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur