Bricks and Clicks

Birchbox Goes Brick-and-Mortar in NYC

Entrepreneur Staff
Staff Writer. Covers leadership, media, technology and culture.
2 min read

Digital beauty subscription service Birchbox, which lets users test drive samples of high-end cosmetics for each month before settling on their favorite brands, will soon be able to connect with their customers IRL (in real life).

Co-founders and CEOs Hayley Barna and Katia Beauchamp told The New York Times that they plan to open up a brick-and-mortar store later this spring in New York City's SoHo neighborhood.

The company has organized several pop-up stores in New York in the past, setting up shop in places like Chelsea Market and Story, a retail space that has a revolving door of exhibitions similar to a gallery.   

Related: Google May Open a Retail Store in NYC

The 4,500-square-foot space will house 2,000 products from as many as 250 brands. Customers will also be able to assemble samples to build their own Birchbox -- B.Y.O.B -- for $15. The company's online subscriber base, (800,000 and counting) have monthly boxes sent to their homes for $10.  There will also be touch screens throughout the store so customers can have access to online reviews, and a floor dedicated to how-to beauty tutorials.

While Barna and Beauchamp do not expect the store to be a profit center in the near future  Beauchamp said to the Times, “we like the idea of building a store along with the business.”

Related: How Cherishing Mistakes, Being Clueless and Stress Fests Helped Birchbox's Success 

More from Entrepreneur

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.