Birchbox Goes Brick-and-Mortar in NYC

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Digital beauty subscription service , which lets users test drive samples of high-end cosmetics for each month before settling on their favorite brands, will soon be able to connect with their customers IRL (in real life).

and CEOs Hayley Barna and Katia Beauchamp told The  that they plan to open up a brick-and-mortar store later this spring in 's SoHo neighborhood.

The company has organized several pop-up stores in New York in the past, setting up shop in places like Chelsea Market and Story, a space that has a revolving door of exhibitions similar to a gallery.   

Related: Google May Open a Retail Store in NYC

The 4,500-square-foot space will house 2,000 products from as many as 250 brands. Customers will also be able to assemble samples to build their own Birchbox -- B.Y.O.B -- for $15. The company's online subscriber base, (800,000 and counting) have monthly boxes sent to their homes for $10.  There will also be touch screens throughout the store so customers can have access to online reviews, and a floor dedicated to how-to beauty tutorials.

While Barna and Beauchamp do not expect the store to be a profit center in the near future  Beauchamp said to the Times, “we like the idea of building a store along with the business.”

Related: How Cherishing Mistakes, Being Clueless and Stress Fests Helped Birchbox's Success 

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