Patents

Pepsi Files Patent to Put Pop Rocks in Granola Bars

2 min read

Snap, crackle, pop… granola?

PepsiCo has filed a patent for chewy granola bars containing "carbonated candy." That means there could someday be Pop Rocks or Pop Rocks-like candy mixed into or topping PepsiCo-owned snack bars.

PepsiCo owns several lines of granola bars, including Quaker Chewy Granola Bars, a brand it mentions in the patent filing. The company says that Pop Rocks could serve as either a carbonated mix in or an outer coating for the product.

Related: Will Taco Bell's Latest Mashup Be a Hit?

The most difficult aspect of mixing Pop Rocks into granola, according to PepsiCo, is making sure that the carbonated candies do not "pop" before being consumed. The patent lays out means by which PepsiCo would prevent "premature popping" until customers are chewing on their granola bars. At that point, "moisture in the mouth then provides the catalyst to initiate popping and provide the desired carbonated soda feel."

Granola bars often straddle the line between being a healthy snack with "real," unprocessed ingredients and being a high calorie treat, packed with sugary dried fruit and coated in chocolate. A Pop Rocks covered granola bar would definitely fall on the sweeter side – but at least the mini-explosions with your breakfast will be sure to wake you up in the morning. 

Related: The Weirdest Fast-Food Mashups in America

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.