Iced Coffee Too Cold to Hold? Dunkin' Franchisees Have Final Say on 'Double Cupping.'

2 min read

Ready to stop sipping iced coffee when the temperature drops below 40 degrees? New Englanders don't. They just "double cup."

The search for a more environmentally-friendly cup at Dunkin’ Donuts has led to questions on how to deal with “double cupping” this winter – the practice of putting a plastic cup of iced coffee inside a foam cup. This prevents the coffee from chilling customers’ already cold hands, as well as insulating the inner cup.


When in Boston, do as the Bostonians do. #doublecup #starbucksisbetter

A photo posted by Grace M (@gmats711) on Aug 8, 2014 at 1:50pm PDT

While Dunkin’ doesn’t support “double cupping” due to environmental reasons, it is the norm at countless franchise locations across New England. However, the donut chain is trying hard to be more sustainable, and is currently testing both polypropylene cups and double walled paper cups as recyclable alternatives to the current cup. With promises to phase out the famous – or infamous -- foam cup, customers have grown concerned the double cup will also fall.

Fortunately, has gotten to the bottom of the situation. The website reports that customers will still have the opportunity to ask for an extra cup intended for warm coffee, whether it be foam or double walled paper. Individual franchisees will be able to decide if they want to charge extra for the second cup -- the same policy as deployed in previous winters.

Franchisees often deal with hyper-specific regional issues, from marketing to personal menu favorites. For McDonald’s, regional preferences determine whether customers love or hate the McRib. At Chick-fil-A, local inclinations force franchisees to change up employees’ uniforms and restaurant design in urban areas. For Dunkin’ Donuts, New England tradition means letting local franchisees who know the area best deal with double cupping. 

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.