Chicken

As Football Season Approaches, Buffalo Wild Wings Raises Prices

1 min read

Your game day wings just got more expensive – but Buffalo Wild Wings is pretty sure customers won't mind.

The chicken wings franchise announced this week that it's planning to raise menu prices an average of 3 percent. The company says the late November price hike is necessary because costs for chicken wings are 30 percent higher than they usually are this time of year.

Related: Chicken Craze Continues as Wingstop Plans IPO

Why is the cost of chicken wings increasing? One reason is the increased demand: football season means wing season. Plus, restaurants across the industry have been busy adding more chicken options to their menus, driving prices higher. In addition to increased demand, farmers haven't produced as many chickens as hungry customers want. According to CNN, feed prices were unusually high earlier in the year, and it has taken longer than anticipated for favorable chicken costs.

Despite the price hike, Buffalo Wild Wings is feeling pretty good about the coming months. The company said that it anticipated net earnings growth to exceed 28 percent for 2014. 

Related: Breaded Chicken Sandwiches Are Having a Moment

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Breaded Chicken Sandwiches Are Having a Moment