Food Businesses

Sweet Tooth No More? Americans Are Ditching Prepackaged Desserts.

2 min read

Santa may not be getting as many cookies as he’s used to this Christmas Eve – well, at least not the prepackaged kind.

American purchase of prepackaged cookies, cakes and pastries dropped 24 percent from 2005 to 2012, according to a study by researchers from the University of Chapel Hill. It looks like Americans are trying to get healthier -- something that manufacturers need to adjust to if they want to keep up.

Related: McDonald's Boosts McNuggets Sales With iBeacon Test

"The results of this study indicated that larger wide-scale efforts are needed among public health officials and all manufacturers of [ready-to-eat grain-based-desserts] to shift consumer purchases towards products with lower energy, sugar, and saturated fat content," the lead author of the study, Dr. Kevin C. Mathias, said in a statement.

Could public health officials and packaged pastry producers end up working together produce healthier products? The odd couple might actually make sense.

Changing up the established packaged dessert recipe is essential for companies’ survival and could help nutritional experts get healthier items on the market. Don’t be surprised if you see post-bankruptcy Hostess and others in the dessert business attempting to capture consumers’ attention with gluten-free cupcakes or low-calorie Twinkies in 2015. 

Related: Wendy's Japan Crams Entire Turkey Dinner Between Two Buns

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.