My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

McDonald's

McDonald's Brings Back Bigger, More Expensive Burger

New 1/3 lb. Sirloin Burger.
2 min read

Two years after taking its previous premium burger off the menu, McDonald's is serving up new third pounders.

The fast-food chain will begin serving the third pound Sirloin Burger for a limited time starting later this month, reports The Wall Street Journal. The new burgers, with three options topped with bacon, mushrooms or lettuce and tomato, will be bigger and beefier than other McDonald's offerings and will cost more, with prices around $5. 

Like the fast-food giant's other premium burger offering, the 'Create Your Taste' customizable platform, McDonald's first tested the sirloin burgers in Australia, reports Burger Business. While premium burgers are standard for most fast-food chain, no other major fast-food restaurant currently offers sirloin burgers on their menus.

Related: McDonald's Is Raising Employees' Wages, But Only at Corporate Locations

New 1/3 lb. Sirloin Burgers

The new burgers come two years after McDonald's last premium burger, the Angus Third Pounder, was removed from the lineup. In 2013, the fast-food chain took the $4 to $5 burger off the menu because it failed to catch on with customers in the same way the significantly less expensive Big Mac or Quarter Pounder had.

As McDonald's struggles with sales under fresh leadership, the chain has been pulled in two apparently opposing directions: cutting costs and service time while serving more fast-casual-influenced premium offerings. Sirloin burgers may combat McDonald's super cheap, low-quality reputation, but they also go against franchisees' desire to trim down the menu. Don't bet on this limited-time-offering staying on the menu past the anticipated end date in late June

Related: McDonald's Is Trying Out All-Day Breakfast

More from Entrepreneur

New York Times bestselling author Nicole Lapin can help you pitch your brand to press and strengthen your media training.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur