Dunkin Donuts

Dunkin' Sales Warm Up Despite Frigid Winter

Dunkin' Sales Warm Up Despite Frigid Winter
Image credit: Monica Dipres
2 min read

The cold doesn't bother Dunkin' Brands anyway.

On Thursday, the Canton, Mass.-based parent company of Dunkin' Donuts and Baskin-Robbins reported revenue increased 8.1 percent in the first quarter, reaching $185.9 million, well above expectations of $180.7 million predicted by analysts polled by Thomson Reuters.

The growth was driven in part by Dunkin' Donuts U.S. same-store sales, which increased 2.7 percent. Also key was Dunkin's deal with Keurig and Smucker's that allowed the company to sell Dunkin' K-Cup at grocery stores, retail outlets and online for the first time.

Related: 6 Things to Expect From McDonald's Secret Turnaround Plan   

Dunkin' Brands CEO Nigel Travis noted in a statement that the company is delighted about its performance “given the severe weather that we experienced in many of the markets. Our Dunkin' Donuts U.S. franchisees got the year off to a strong start by demonstrating great flexibility and resiliency in dealing with the challenging circumstances."

As about half of Dunkin' Donuts shops are located in the snowy Northeast -- unlike the West coast-centric Starbucks -- some analysts expressed concerns regarding the chain's ability to attract customers during an extraordinarily severe winter. However, franchisees and customers apparently remained dedicated to coffee despite the weather -- something that will come as no surprise to anyone who has seen a New Englander sipping a Dunkin' iced coffee in sub-zero temperatures. 

Related: Yum Invests $185 Million in Modernizing KFC Franchises

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.