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Facebook Is Testing 'M,' a Virtual Assistant Within Messenger

This story originally appeared on Reuters

Inc is testing a personal digital assistant called "M" within its that can answer questions with live human help and perform tasks such as buying gifts online and booking restaurants.

M is "powered by that's trained and supervised by people," , vice president of Messaging products, wrote on his Facebook page on Wednesday.

Rival services like s Google Inc's Google Now and Corp's Cortana rely entirely on to answer questions.

M is a hybrid backed by a team of Facebook employees with customer service backgrounds, called M trainers, who can also make travel arrangements and appointments, Marcus wrote.

Facebook has introduced several functions inside Messenger, which boasts more than 700 million users, to transform it into a standalone platform. Earlier this year, it rolled out games exclusively on Messenger and launched products for businesses to directly connect with consumers.

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