Why Zara Is Going to Install iPads in Its Fitting Rooms

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Will be used in accordance with our Privacy Policy
2 min read
This story originally appeared on Fortune Magazine

After a Black Friday that underlined the need for store owners to cater to the online and mobile shopper, maybe it’s not too surprising.

Inditex, the Spanish company that owns fast fashion chain Zara, is to install iPads in its changing rooms to help customers select the items they want.

According to the Spain edition of the website The Local, the idea is to allow customers to scan their items on to the iPad as soon as they enter the changing room, and then request different sizes or colors to be brought to them by staff if they have a change of mind.

The Local said Inditex will test the scheme in one of its biggest stores in Spain before deciding to roll it out to other countries.

Zara’s biggest competitor in the fast fashion space, Sweden’s H&M, tried a different approach last year already to marry online and classical retail, when it put cash registers and sales advisers in the fitting area, allowing customers to avoid standing in line at checkouts.

Zara’s popularity has made its majority owner, Amancio Ortega, the world’s richest man, according to Forbes’s real-time calculator. Forbes estimated Ortega’s net worth at $79.8 billion last month, on the back of a 30% rally in Inditex’s shares this year.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.