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Technology / Amazon

Amazon Has Literally Gone Bananas

Amazon Has Literally Gone Bananas
Image credit: Sharon Drummond | Flickr
Former West Coast Editor
3 min read
Opinions expressed by Entrepreneur contributors are their own.

Amazon is handing out bananas for free in Seattle. Yes, you read that right.

Two days ago, the e-tailer set up a banana giveaway stand manned by Amazon employees outside the company’s Emerald City headquarters. Exactly why is a riddle we’re still trying to unpeel, though it reeks of a pretty peculiar publicity stunt.

Bright orange jacket-wearing “banistas” seated inside Amazon’s canopied “Community Banana Stand” dole out the starchy fruit -- and random banana facts -- to anyone who meanders by, even if they don’t work for Amazon, according to Geekwire.

Related: Amazon Prime Day Highlighted by Disappointment

A chalkboard near the stand, open daily from 8 a.m. to 3:30 p.m. local time, reads:

A banana a day keeps the doctor away. Take one. Not just for Amazonians, but for anyone in the community. Enjoy!

Well, ok then. So what if there’s no such thing as a free lunch at Amazon? At least it treats its Amazonians (and pedestrians in the immediate vicinity of its HQ) to fresh, healthy and cheap fruit on the fly.  

Related: Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb 

Amazon hopes the pop-up is here to stay. “Bananas are a great healthy snack with built-in compostable packaging,” an Amazon spokesperson told Geekwire in a statement. “We hope the community likes it, and if they do, we’ll keep doing it.”

As you might recall, the company’s reputation took a trouncing on the heels of a damning New York Times article earlier this year. Published on Aug. 15, the deep dive depicted Amazon as a ruthless workplace, as our own Nina Zipkin put it, “where frequent criticism, tears in cubicles and a constant refrain of ‘Amazon is where overachievers go to feel bad about themselves,’ are part of the employee experience.”

If this is just a publicity stunt to show the public Amazon isn’t so hard on its workers after all, it seems a bit bananas to us.

Related: Amazon's Jeff Bezos Opens Line of Communication with Employees In Wake of Damning Article About Company Culture

Amazon Is Laying Off 'Several Hundred' Employees