Good Customer Service Is Your Best Holiday Marketing Investment (Infographic)

Good Customer Service Is Your Best Holiday Marketing Investment (Infographic)
Image credit: Pexels

Entrepreneur's New Year’s Guide

Let the business resources in our guide inspire you and help you achieve your goals in 2021.
CEO of Corvisa
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Now that the holiday season is in full swing, consumers are busy checking off gift lists, bargain hunting, power shopping and… enduring unpleasant customer service interactions.

While big-name companies including Amazon and Overstock are making customer service a priority this holiday season, a new study of more than 1,200 U.S. consumers is finds customer service is still falling short across the board. Poor customer service experiences put a major damper on holiday cheer and do some serious damage to your bottom line as well. Almost half of the survey respondents (48 percent) indicated they had stopped doing business with a company due to negative customer service experiences within the past year.

Related: Let's Get Personal: Using Technology to Improve In-Store Customer Experience

The holidays are an ideal time to capture consumers’ hearts and turn them into loyal customers year-round. The infographic below identifies what frustrates consumers most, and what you can do to ensure customer cheer throughout the holidays and all the days that follow.

Related: Why You Should Think Less About Sales and More About the Customer Experience

 

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Discover a better way to hire freelancers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand.

Latest on Entrepreneur