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The Simple Formula for Following Up

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I often see people make the mistake of meeting many individuals at networking events and then not having a system in place to follow up with the new contacts afterward.  

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Here’s a simple formula I recommend. It’s called the “24/7/30 System.”

24

When you meet someone at a networking event, drop them a note within the first 24 hours. It can be a personal handwritten note or an e-mail. Use whatever approach you will do consistently.  Let them know that it was a pleasure meeting them and you hope your paths cross again. 

7

Within 7 days, connect with them on . Make a connection via or . Follow them on or join them on +. Find ways to connect and engage with them via the social -media platforms you use the most. Do not do this as a way to sell to them. Do it as a way to start establishing a meaningful connection with them.

30

Within , reach out to them to set up a face-to-face meeting. If you live near each other, meet in person. If you are far away from one another, set up a meeting via or by phone. At this meeting, find out more about what they do, and look for ways to help them in some way. Don’t make it a sales call; make it a relationship-building opportunity.

If you use the 24/7/30 System to follow up with people you meet, you will establish a powerful routine that will help you to make your networking efforts meaningful and successful. Use to help remind you to follow up at the appropriate intervals. After you send the first note or e-mail, set up reminders on your phone or calendar to follow up at one week and one month out. As the late, great motivational speaker and author , used to say, “The fortune is in the follow-up.”

Related: 4 Keys to Becoming a Networking Catalyst

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