You can be on Entrepreneur’s cover!

Book Review: Leadership BS, By Jeffrey Pfeffer Using a combination of research findings and basic common sense, the author provides some much needed clarity on what he calls the "leadership industry" and proceeds to dismantle it.

By Amal Chaaban

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Leadership is a term bandied about with alarming regularity and casualness in today's business world, and whether or not the essence of real leadership exists in an organization is a matter of debate and subject to personal opinion. Into the fray comes Jeffrey Pfeffer to create not only transparency in how leadership should work, but also to dispel the myths that act as conventional wisdom.

Image credit: HarperCollins.

Using a combination of research findings and basic common sense, the author provides some much needed clarity on what he calls the "leadership industry" and proceeds to dismantle it. This book is a must read for people both in senior positions, and those looking to make the move into a leadership role. In order to be a true leader, you need to be willing to dispel the myths surrounding that role and Leadership BS is a book that can take you there.

Related: The Heart Led Leader: How Living and Leading from the Heart Will Change Your Organization and Your Life By Tommy Spaulding

Starting a Business

6 Effective Funding Strategies for Startups

Navigating startup financing is complex. Entrepreneurs find themselves at the crossroads of innovation and survival, where a single decision can either fuel their dreams or extinguish their aspirations. Here we look at six ways you can finance your startup to support your business for long-term success.

Marketing

9 Ways Memes Can Rev Up Your Business Marketing

Memes are here to stay. Brands are growing engagement with well-timed meme-marketing strategies.

Entrepreneurs

Beware Of The Underdog: Nooruldeen Agha, Founder And CEO, Elabelz

Nooruldeen Agha, founder and CEO of Elabelz, believes that entrepreneurs need to have the stamina to completely give up their life in order to build something from the ground all the way up to the greatness.

Growing a Business

7 Ways To Add Massive Value To Your Business

Brian Tracy shares his seven secrets to adding value in your job, business or products for greater success.

Marketing

How Long Before Your Customers Trust You? Two Years.

Your ability to earn customer trust is what's going to separate you from the competition -- so don't slack.