The Big Change That Could Be Coming to Snapchat

The Big Change That Could Be Coming to Snapchat
Image credit: Shutterstock

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to - producing measurable, monetizable results with social media marketing.
Entrepreneur Staff
Staff Writer. Covers leadership, media, technology and culture.
2 min read

It’s been a busy summer for Snapchat.

This week, it was reported that the sharing platform was in talks to acquire Vurb, a 5-year-old personal search app that brings in information from sources such as Google Maps, Yelp and Uber to help users plan, for example, an evening out using only one app.

The news of Snapchat’s potential $100 million purchase arrives amidst potential competition from Instagram  -- with the recent release of its new Snapchat-esque Stories feature -- and the introduction and speedy removal of a second racially insensitive filter.

Related: Instagram's Snapchat Clone Has Shown Little Sign of Hurting Snapchat Just Yet

So what exactly could the app be looking to do with this buy? It could give Snapchat access to additional third-party partnerships, although mismanaged content from outside sources got the company into hot water last month after a lawsuit was filed that alleged that Snapchat Discover was showing inappropriate content to minors.

Rather, the expertise of Vurb founder Bobby Lo and his team could help Snapchat figure out a way to get users to easily discover new content. The acquisition could give the company a better sense of where its users are taking photos and videos and where they are interested in eating dinner or seeing a concert.

That's information Snapchat could use for more tailored advertising. 

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Let us help you take the NEXT step. Whether you have one-time projects, recurring work, or part-time contractors, we can assemble the experts you need to grow your company.

Latest on Entrepreneur