📺 Stream EntrepreneurTV for Free 📺

Fake News Story Invades Facebook Trending Topics The story popped up days after Facebook announced it would no longer use editors to curate trending news.

By Tom Brant

entrepreneur daily

This story originally appeared on PCMag

aradaphotography | Shutterstock.com

A fake story popped up in Facebook's trending news section today, three days after the social network announced it would eliminate the editors who curate and write headlines for trending topics.

Multiple Twitter users pointed out that Fox News anchor Megyn Kelly was trending on Facebook based on fake reports that the network was considering firing her for supporting presidential hopeful Hillary Clinton and being a "traitor" to the Republican party.

The link to that story was included in Facebook users' trending topics section for several hours Monday morning, alongside links to coverage of other real events like the evacuation of a terminal at the Los Angeles Airport. Below Kelly's name, Facebook's trending section indicated that some 60,000 people were talking about the story.

The social network announced last week that it will no longer use humans to curate the trending news section, instead relying on algorithms to help its users discover worldwide breaking news. The advantage of relying on algorithms over human editors, Facebook says, is that it can enable the trending topics feature for users worldwide, instead of limiting it to just countries like the U.S.

With the human editors' departure, the trending news section will only display a topic, like "#PhelpsFace" or "NASA," instead of a headline and a short description. Facebook says there will still be humans who check on the section to ensure that topics like "lunch," which people talk about every day, will not be flagged as trending.

A Facebook spokesperson acknowledged the fake Megyn Kelly story but declined to comment on how Facebook reviews trending topics to prevent fake stories from appearing.

Tom Brant

News reporter

Tom is PCMag's San Francisco-based news reporter. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

Starting or Growing a Business? Here's How to Know When You Should Hire Your First Employee.

When enlisting help, follow these steps to make the best decision for your company.

Growing a Business

Your Comprehensive Guide to Becoming an SEO Expert – and Making Money While Doing It

Whether you're looking to earn more money or grow your digital presence, becoming an SEO expert could be a major windfall.

Business News

Southwest Airlines CEO Says the Company May Start Assigning Seats

The airline reported its Q1 2024 earnings on Thursday.

Business News

These 'Expressive Avatar' Deepfakes From a Billion-Dollar AI Startup Look Scary Real — Here's Who's Already Using the Technology

Is that a real person or an AI clone? New technology makes it nearly impossible to tell.