Local cab service Careem has struck a partnership with Apple which allows its app to be integrated with Siri. That means that iPhone users can now book a ride with Careem by politely requesting the voice assistant lady. Say “Hey Siri, book me a Careem” and Siri will spring into action and connect the user to the Careem app.
“Our mission is to make people’s lives simpler and what better way to do this than to introduce a useful feature that makes ordering a Careem easier by just speaking to your phone?” said Selim Turki, Product Market Fit Director, Careem. “As two organisations that strongly believe in technological innovation and user experience, we hope to work together to utilise this partnership to be a local smart platform that derives creative solutions tailored to the benefit of our home customers’ lives.”
This article was originally published on tbreak and has been reposted on Entrepreneur Middle East based on a mutual agreement between the websites.