Animation For Business: Using Motion Graphics To Communicate Effectively

By
Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Animated infographics are no gimmick. Like their static siblings, they’re here to stay. That’s because animation is a great way to get across lots of data or information that you can’t show in a single static infographic.

Shutterstock.com

And don’t think that just because it’s animation that the topic has to be light-hearted. I’ve seen impactful, fantastic motion infographics about gender inequality, the US population and the slave trade.

Animation can be used for whatever point you want to make, and the ones we’ve made have certainly been varied. Here are some great scenarios where motion graphics are perfect:

1. When you want to tell a story This video features on our homepage at Infographic.ly and explains why we care so much about data visualization. It’s short, simple and has a lot of information that’s important to us and our brand. These kind of storytelling motion graphics are great for telling people about you, your brand and your vision.

2. When you have a unique project This animation is a step by step guide for refugees applying for scholarship programmes. Again, like the examples above, a great display of putting animation and a serious topic together. This kind of motion graphic is perfect for pitches or explaining complicated processes. By taking people through things one step at a time, you simplify them and make them much more accessible and convincing.

3. To get people talking on social media

Everyone’s looking for a way to make their content stand out on social media. Branded social content that people can share is a big winner for brands, and video infographics are always super-shareable. This is a video we made about love around the world on Valentine’s Day, designed to be shared on social media.

Related: Six Simple Tips For Designing Stunning Infographics

Carla Saliba

Written By

Carla Saliba is the founder of Infographic.ly, a data-design and visualization agency based in Dubai, supporting companies communicate data to its stakeholders clearly and effectively. 

Since launching Infographic.ly in 2013, Carla’s unique ability to make sense of complex information has piqued the interest of global brands. Her list of clients includes MasterCard, TED, Reebok, and Mercedes-Benz, among others. Carla’s work has also been featured in international publications, such as Wired Magazine, and Entrepreneur, in which she regularly contributes on the subjects of business, design, start-up culture and leadership. Although a trained architect for over nine years, and a 17 year career in design-related disciplines, it was upon completing her Master in Business Design at Domus Academy in Milan that she discovered her passion for infographics and entrepreneurial ambition to launch her own agency.

Carla’s expertise has afforded her invitations to speak at international conferences, as well as train government and educational institutions across the GCC to build design capabilities in-house. Her work with translating information through design has gained the attention of Apple for which she delivered an inspiring and educating sessions for business professionals to delve into creativity as part of the ‘Today at Apple’ series. Carla also devotes her time to local initiatives she is passionate about. She sits on the board of Omneyat, and is a Responsible Leader Alumni for the BMW Foundation.