Twitter

Twitter Is Thinking About Paid Subscriptions

The focus would be on providing a premium version of Tweetdeck aimed at professionals and offering extra insight without any adverts.
Twitter Is Thinking About Paid Subscriptions
Image credit: 10 Face | Shutterstock
Senior Editor
2 min read
This story originally appeared on PCMag

Twitter needs to generate more revenue while enticing more people to sign up and use its service for the long-term. Advertising so far isn't bringing in the dollars, and users don't particularly like ads anyway, so a new tack is being considered: paid subscriptions.

Twitter offers both its main web interface and Tweetdeck to access the service alongside mobile apps. According to The Verge, it's Tweetdeck where the paid subscriptions would come into play. A more advanced version of the Twitter client would be developed offering "marketers, journalists, professionals and others" more insights into what is happening on Twitter.

In return for your monthly subscription, paid users would get access to "alerts, trends and activity analysis, advanced analytics and composing and posting tools all in one customizable dashboard." Twitter views it as a way for professionals to monitor and grow their audiences, while at the same time removing advertising from the equation.

For now, this is just an idea Twitter's management is putting out there via a survey and mock-up, but it amounts to a premium version of the service. Whether it goes ahead will depend on the feedback received, but also on how cost effective it ends up being. Will it make Twitter money?

Although aimed at professionals, the removal of adverts alone could entice the wider core Twitter user base to consider signing up. Of course, a lot will depend on how much it ends up costing.

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.