Lifestyle

The Executive Selection: Eyewa

The Executive Selection: Eyewa
Image credit: Eyewa
1 min read

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Ever noticed how buying new eyeglasses can be a dreary experience? Seeing how it’s also nonexistent online, this inspired Mehdi Oudghiri and Anass Boumediene -both former co-managing directors of foodpandato launch MENA e-commerce platform eyewa in 2017.

Focusing solely on curating eyewear, the platform promises to offer versatile choices and convenience at competitive prices (plus free shipping)- with shoppers able to try on pieces with its web try-on tech (similar to an Instagram or Snapchat filter), or home try-on feature by picking five frames and trying them on from the convenience of your home. As a niche e-commerce player, the team focuses on providing the best experience and value for customers.

And the market seems to notice too: the platform has raised US$1.1 million from UAE and KSA investors in a seed round led by Equitrust, the investment arm of Choueiri Group, which the team plans to use for its expansion across the GCC. With 2,000 products and 50 renowned brands including Ray- Ban, Oakley, Emporio Armani, Police, Prada, Marc Jacobs, Lacoste, Michael Kors, Fendi and Chloe, you won’t run out of choices for your eyewear needs. 

Related: The Executive Selection: Tom Ford

More from Entrepreneur

Learn to be a better leader and develop successful marketing and branding strategies with Dr. Patti Fletcher's help.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.