Entrepreneur Middle East Staff

Entrepreneur Staff

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Marketing

How TikTok Helps Small Businesses To Maximize Shopping Season

TikTok empowers SMBs to fully capitalize on the "Golden Quarter" beyond the typical promotional peaks, while protecting their brands from the diminishing returns of a purely promo-driven approach.

Growth Strategies

Falcons Auction at Burj Al Arab Sets a New Bar for Success, Shaping the UAE's Collectibles Market

The auction drew guests from around the world, allowing them to bid on exquisite treasures without any buyer's premium.

Women Entrepreneur®

Paradigm, Episode 7: Nezha Alaoui, Founder, Women Choice

A seasoned entrepreneur and philanthropist, Alaoui has spent over a decade pioneering women's empowerment through fashion and social responsibility.

Starting a Business

How Islamabad-Based Agritech Fresh Box Is Transforming Pakistan's Agriculture

The core of Fresh Box's mission lies in developing a comprehensive agriculture platform that integrates artificial intelligence and data analytics to make informed, data-driven decisions.

Technology

Mastercard Partners With Nairobi-Headquartered Telecom Safaricom To Foster Financial Inclusion In Kenya

This collaboration is set to benefit over 636,000 merchants using M-PESA, Safaricom's mobile money service.

Growth Strategies

UAE-Based Luxury Real Estate Developer R.Evolution Begins Construction Of Its Latest Innovative Project, Eywa, In Dubai

Eywa has been lauded as a residential development that seamlessly integrates modern technology with ancient wisdom.

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