📺 Stream EntrepreneurTV for Free 📺

Elon Musk Says That Too Many Robots Slowed Down Model 3 Production Tesla's big issue is battery production, but this robot thing didn't help.

By Chris Velazco

entrepreneur daily

This story originally appeared on Engadget

Roberto Baldwin/Engadget

Tesla's affordable Model 3 has been trapped in development hell for what seems like ages now, and in an interview with CBS's Gayle King, CEO Elon Musk offered a little more insight into how the production process has fallen short. While escorting King through the company's Fremont, Calif.-based factory, Musk conceded that Tesla might've had too many robots involved in its car production process and that the company would benefit from having more humans on the line. And when King opined out loud that in some cases, said robots probably slowed down production, Musk responded with a terse "yes, they did."

Musk didn't get to elaborate on the complexities of his factory setup, but he did point out one particular failure: the facility at one point used a "crazy, complex network of conveyor belts, and it was not working so [Tesla] got rid of the whole thing."

That Musk would've chosen to rely on a highly automated facility is little surprise. During a shareholder meeting in 2016, he excitedly noted that he thinks of the factory itself as a product with the potential for tremendous breakthroughs. "We realized that the true problem, the true difficulty, and where the greatest potential is -- is building the machine that makes the machine," Musk said. "In other words, it's building the factory."

Musk's plan to craft the machine that builds machines only picked up steam when Tesla acquired Perbix, an automated manufacturing company that Tesla had long-running business ties with. While the move allowed Tesla to being more component production in-house, it might have caused still more problems -- Tesla temporarily suspended Model 3 production for a week in February in part to "improve automation." It seems clear that Musk hasn't yet struck the right balance between machines and the roughly 10,000 human workers at the Fremont factory.

Just to be clear though, a surfeit of robots isn't the only reason Tesla has consistently fallen short of its production goals. On the company's most recent earnings call, Musk candidly pointed out that issues with battery module production at the company's Gigafactory in Nevada was the "limiting factor" in Model 3 output.

"We were probably a little overconfident, a little complacent, in thinking this is something we understand," he said at the time. "We put a lot of attention on other things and just got too comfortable with our ability to do battery modules, because we've been doing that since the start of the company."

Chris Velazco is a senior editor at Engadget, covering mobile. Previously, he wrote about startups for TechCrunch.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

Her 'Crude Prototype' and $50 Craigslist Purchase Launched a Side Hustle That Hit $1 Million in Sales — Now the Business Generates Up to $20 Million a Year

Elle Rowley experienced a "surge of creative inspiration" after she had her first baby in 2009 — and it wasn't long before she landed on a great idea.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Franchise

Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.

Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.

Leadership

There Are 4 Types of Managers. Take This Quiz to Find Out Which You Are, and If You're In the Right Line of Work.

Knowing your leadership style, and whether it suits the work you're doing and the team you have, is the first step in living up to your leadership potential.

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.