Por esta razón esta marca es acusada de racismo contra los mexicanos

Mexitrend la tienda en Estados Unidos de productos de manufactura mexicana fue acusada de racista y apropiación cultural debido a su hashtag #WhiteGirlsWearMexican (#ChicasBlancasVistenMexicano).
Por esta razón esta marca es acusada de racismo contra los mexicanos
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Entrepreneur Staff
4 min read

La marca de venta en línea de ropa con tejidos artesanales mexicanos Mexitrend causó un interesante debate en redes sociales debido a que los lectores consideraron que su estrategia de mercadotecnia busca colocar prendas tradicionales con la distinción de ser para personas blancas.

La empresa empezó a promover sus productos con el hashtag #WhiteGirlsWearMexican (#ChicasBlancasVistenMexicano), lo que provocó que tanto clientes como usuarios de Twitter e Instagram acusaran a las propietarias, Kimberly Claybaugh Jonas y su hermana, de apropiación cultural y de racismo contra la población mexicana.

Esta compañía tiene apenas dos meses de vida y se dedica a comprar ropa de artesans mexicanos y venderlas en línea. Sin embargo, sus anuncios están claramente enfocados a un cliente caucásico de cierto nivel socioeconómico. 

John Jonas, esposo de una de las fundadoras, expresó en una entrevista recogida por Notimex que la gente compra productos de personas similares a ellos. "No somos racistas, pero estos productos se venderían mucho menos si fueran mostrados en una modelo que no sea de raza blanca", recogió el sitio Daily Mail

El hombre también recalcó que las hermanas propietarias de la empresa habían vivido en Latinoamérica y que han apoyado a familias de bajos recursos en México sirviéndoles comidas y dándoles regalos navideños. En una publicación en la cuenta de Instagram de la marca, las emprendedoras publicaron un mensaje donde expresaban su amor por los productos mexicanos y cómo buscan dar oportunidades a más personas para formar parte de su negocio.


We are U.S. born sisters. We are 2 of 6 children raised by a teacher and a stay-at-home mom. We come from a home of love, kindness and service. We learned to love all cultures, especially the Latino cultures. Our family has lived all over Latin America. Two of our brothers are Spanish teachers in the public school system. Our parents have guided many group tours to many Latin American countries, helping bring millions of dollars into their economies. This past Christmas we chose not to buy gifts, but instead to travel to Mexico and provide Christmas for 12 families with great needs, including new roofs for their humble shacks! We also spent days buying, preparing, and serving healthy breakfasts at a church in an economically-depressed area. We felt blessed to be able to help and interact with these sweet, humble people. We fell in love with the rows and rows of beautiful goods that were marketed and sold to tourists of all backgrounds. Vendors begged us to buy from them. Our hearts yearned for a way to help them. We talked to some of them about their lives, families, shops, and products. We asked if they'd be willing to partner with us, selling their products in the U.S. THEY WERE THRILLED! We also visited and donated to a children's shelter with ongoing needs far above the budget they receive from the Mexican state government. We hope to raise more money to support these children. Unfortunately, as we were set to begin this part of our efforts, we were viciously attacked and insulted with profanities towards us, our families and others who are supporting us. We were surprised and disappointed when we were attacked and accused of "stealing" from the poor and of "cultural appropriation." Our reaction has been to block the foul language and the insults. Our focus is to run a small business that makes a little money, but which also benefits others, especially a few vendors' families and a few abandoned children who are in such dire need. We shared what has happened with one of the Mexican vendors we are working with, and he also expressed disappointment. He is anxious to continue what has become a windfall for him and he hopes we are able to overcome the opposition

Una publicaci?n compartida por Handpicked Mexican Goods (@mexitrend) el Mar 26, 2018 at 6:36 PDT

Por ultimo John dijo “nunca se escuchó el término apropiación cultural antes de los comentarios en línea, simplemente buscan cualquier cosa que no sea de su agrado para atacar”.

Las hermanas Claybaugh, quienes radican en Utah, han recibido críticas por usar expresiones que hacen referencia a los mexicanos como "estas personas". 


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