⚡ Get All Content for 20% Off ⚡

Infographic: Five Scientific Reasons People Are Wired To Respond To Visual Marketing Mentioning that the human brain is made for visual processing, the study notes that people remember 80% of what they see, and only 20% of what they do.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Shutterstock

"Visuals are processed 60,000 times faster than text, and it takes twice as long to process and recognize words." According to a study and infographic by iScribblers, the aforementioned sentence would make more sense and would be easily retained by readers if it had been in visual form.

Titled Five scientific reasons people are wired to respond to visual marketing, the infographic explains why visuals play a key role in any marketing strategy, and offers scientific backing to why visuals-driven social networks such as Instagram, Snapchat, and even Pinterest have succeeded in engaging users like no other platform. Mentioning that the human brain is made for visual processing, the study notes that people remember 80% of what they see, and only 20% of what they do. Further, it observes that adding images to information increases the recall value by up to 65%, and points out that given the average attention span of humans is 8 seconds -a second lesser than even a goldfish- use of visuals in brand messaging is critical for enterprises.

To better understand the power of visual marketing, check out this infographic by iScribblers below.

Image credit: iScribblers.
Growing a Business

2 Things You Need to Convince Google You're an Expert In Your Niche And Drive Traffic

This two-pronged approach to SEO will increase your website's relevance.

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Side Hustle

I Made Over $400,000 From a Side Hustle on Top of My 6-Figure Salary Last Year. I Love Diversified Income — and This Game-Changing Money-Saver.

When Chisom Okwulehie learned she wouldn't receive a merit-based pay bump during the pandemic, she took matters into her own hands.

Growing a Business

Here's the SEO Combination You Need to Win Google's Algorithm

For an online presence that delivers results and high rankings long term, create a strategy that focuses on combining SEO best practices and E-E-A-T guidelines — here's how.