Video

Why YouTube Video Rankings Differ from Google's

A new report shows that the probability of your video appearing on the Google search results and also ranking well in YouTube search results at the same time are low
Why YouTube Video Rankings Differ from Google's
Image credit: Entrepreneur Asia Pacific
Entrepreneur Staff
Correspondent, Entrepreneur Asia Pacific
2 min read

 

If your video ranks high on YouTube, doesn’t mean it will take the top spot on Google searches too. A new report by search engine optimization company RankRanger shows a major difference in the algorithms of Google’s and YouTube’s way of ranking videos on desktop.

Google’s recent replacement of video thumbnails with a desktop carousal on the search engine results pages has affected the business of both Google and YouTube.

The team of RankRanger conducted a study where they took 155 video carousal keywords, and then compared the rank of the top six cards in each carousel to the URLs rank in YouTube search results.

The results showed that the first carousal of video card had an average rank of position 14 in the YouTube search results, while the second and third card showed an average rank of position 27 and 32, respectively. Below given is the screenshot of it.

The report says on YouTube, only the top three or four videos will appear above the fold on the average laptop and or on a monitor. And if you're banking on creating videos specifically for the carousel, then know that on average, they will not appear above the fold on YouTube itself. This states that even if we group the video carousals by the pack of three, then the first three videos, and the next three will appear, but the probability of your video showing in the first three cards and also ranking well in YouTube search results at the same time will be low.

Here’s a glimpse of data that shows the percentage of times each Google video carousal ranks within the certain ranges of position in YouTube.

This report confirms that the two platforms have a significantly different approach to rank top videos on its platform.

While Google takes a note of its video carousal to rank a particular video, YouTube follows its common keyword and Google’s video carousal method. Some keywords seemed to be highly attuned to YouTube's pecking order, while others had video carousel cards that ranked quite poorly on YouTube across the board.

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.