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Target audience

Target the Right Audience: Modern-Day Approach for Comedians in the Making

Here's why Even for comedians, choosing the right form of comedy and the appropriate audience to appreciate is very important
Target the Right Audience: Modern-Day Approach for Comedians in the Making
Image credit: Shutterstock
Corporate stand-up comedian & founding member of BoredRoom
5 min read
Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Situation: Suppose one is getting ready for a party and thinking of ways to mingle well with the people there. He is confident, attractive, know a joke or two, and good with mixing up with people. But as soon as one enters the party, he finds everyone as confident, smart, and attractive as him. Now nobody is likely paying attention to what he is saying and his plans are all shattered.

The Right Thing to do

Humour is best appreciated when the audience is correct and by correct it means that the people are engaging, have an emotional response, and can connect with the speaker at every level. It is very important to know the audience that keeps one from being just another face in the room. Industry specialists, digital marketers, content creators, and even comedians today are making efforts to understand their audience, their needs and preferences. In order to attract attention, one must treat comedy just like any other business where profits and losses are measured on the basis of demand and supply of products and services.

Even for comedians, choosing the right form of comedy and the appropriate audience to appreciate is very important. They are noted for their incredible capacity to draw the attention of their audience, be valued, and present their material to the best impact – comedians must be specialists in group control. An effective comic will join the gathering of people and take them on a voyage of shared feeling and shared reactions.

Role of Social Media

Social media, for a matter of fact,  is doing great today and artists are using it well to get the most value out of it. Here everybody focuses on getting more followers, those who are genuine, relatable, and helpful in creating a brand name. While Twitter is great and Facebook has enough potential in terms of growing an audience (if one is ready to spend a little money), LinkedIn, too, is becoming a tool to reach a professional audience if one wants to become popular.

Try to Know The Taste of Your Audience

To start with, one must know the demography of his/her target audience. Targeting people right in the vicinity of the business operations is immensely powerful as only they can take the most advantage of your business. Not just the location but also the gender, age, family income, and education levels play a role along with hobbies, interests, and life goals play a vital role. Knowing exactly who you’re addressing the content to makes it a lot meaningful to communicate. It not only eases the process but also helps to simplify the marketing efforts.

Beside knowing one’s audience, one must also know their competition. Research deep into their competitors’ way of engaging their audience. Content marketers suggest looking at the competitor’s website or video content can help them analyze their techniques of communicating their messages to the audience. Their social media feed is another way of discovering more about their lives and who they are connected with as well the websites they are either endorsing or associated with. Using this information can benefit in more ways than one and modifying accordingly can help one create their own amazing niche style and identity, therefore.

Emotional towards a crowd of people is vital to the profession of comedy, and for sure to any type of talking. Comics read the minds of their audience – when they're in front of an audience, and sometimes even before they go to the stage.

This gives them enough information and tremendous self-esteem – from their conduct, their non-verbal communication, the general state of mind and the environment. What sort of audience it is, in a group and individually? If they are quelled or energized? If they are drained or invigorated? Tense or loose? Open or particular? Mindful or bold? Liberal or not? There to enjoy or cranky much?

Social Media has empowered more artists than any other means of marketing today. Not just Facebook, Twitter and LinkedIn are opening more doors for artists from different categories, but there is Pinterest, Instagram and Snapchat too in addition. Some part of understanding the audience also depends on where is one is looking for them. While doing B2C marketing, for instance, one unquestionably must not forget LinkedIn as it has a wider base of learned and experienced professionals. Then again, if the target audience is youth, one should dive deeper into platforms, such as Instagram and Snapchat. Pinterest, on the other hand, is a decent stop-shop for individuals to know the tips and tricks of their profession.

The Fine Content

Content is a key piece of the comedian’s strategy for associating with a gathering of people. The fundamental components of satire are acknowledgement and surprise – so the group of onlookers must almost certainly identify with what the humorist is discussing – to perceive encounters and parts of life. Recounting the comic's own story is useful into associating – everybody enjoys a story! Astonishment additionally acts as a tool for ensuring audiences’ attention.

If the gathering appears not to be locked in with the content, one will tinker with factors, for example, their way, tone, the pace of conversation or kind of content so as to get them back ready.

Extraordinary stories regularly originate from apparently commonplace subjects, and the humour inside frequently originates by observing an event in a different manner than usual. The most ideal approach to locate ideas is to begin to observe one’s surroundings.

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