Jeff Bezos

Jeff Bezos Shares His Best Advice for Anyone Starting a Business

The Amazon founder and CEO has four key pieces of advice for budding entrepreneurs.
Jeff Bezos Shares His Best Advice for Anyone Starting a Business
Image credit: Alex Wong/Getty Images via BI
Amazon CEO Jeff Bezos
2 min read
This story originally appeared on Business Insider

Jeff Bezos has a message for budding entrepreneurs: be ready to take big risks and fail.

Bezos delivered that message at Amazon's re:Mars conference on Thursday in Las Vegas, after he was asked what advice he would give to anyone looking to start their own business.

"Take risk. You have to be willing to take risk. If you have a business idea with no risk, it's probably already being done," he said, according to an Amazon transcript. "You've got to have something that might not work. It will be, in many ways, an experiment."

Many of those experiments will fail, but "big failures" are a necessary part of the journey toward success, he said.

"We take risks all the time, we talk about failure," he said. "We need big failures in order to move the needle. If we don't, we're not swinging enough. You really should be swinging hard, and you will fail, but that's okay."

Bezos founded Amazon in 1995 with just 10 employees. He has since turned it into one of the most valuable public companies in the world, with a market capitalization of nearly $860 billion.

He said that in addition to taking risks and failing, entrepreneurs must also be passionate.

"You'll be competing against those who are passionate," he said.

Above all, he said, entrepreneurs should be "customer-obsessed."

"The most important thing is to be customer-obsessed," he said. "Don't satisfy them, absolutely delight them."

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur