Hayley Peterson is a reporter for Business Insider's retail section.
The company rolled out four new store models, and they look nothing like the fast-food chain we know.
The burrito eatery's executives said Wednesday that the free food offers have been helping to drive traffic in the wake of two E. coli outbreaks that have sent the chain's sales plunging.
Known as the McBarge, the restaurant has been sitting in Canadian waters for nearly 30 years.
The Boston-based chain, called Wahlburgers, has signed agreements with five franchise groups to open 30 new restaurants in seven states.
The image led to outrage from several customers, and eventually a class action lawsuit.
Ads are among the most recent in a series of similar videos posted over the past couple of weeks showing food at McDonald's being cooked and prepared.
Erica Welton was a food buyer for Costco for 14 years before leaving to launch the restaurant chain, called The Organic Coup.
The former pitchman for Subway is said to have possessed and distributed child porn and traveled across state lines for sex with a minor
The retail giant's latest move comes after several quarters of sales declines at its namesake stores.
There are two varieties: classic and tangy.