Grow Your Business By Listening To Podcasts

In the jampacked schedules of entrepreneurs, the one medium that never fails to entertain, inform and satisfy the quest to pick up new learnings is podcasts. Three entrepreneurs share how to profit from them.
Grow Your Business By Listening To Podcasts
Image credit: Shutterstock
3 min read
Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Amit Gupta, Co-founder, Yulu
A pervasive notion is that there is no fixed playbook for start-ups. Entrepreneurship is all about taking risks and making the right decisions. Gupta was initially apprehensive when exploring the bike hiring segment in India. “We learn from others and connect the dots in own context. I have been able to take better decisions and create better outcomes because of the learning from podcasts,” he asserts.
He listens to the voices of advice from top business leaders across the globe and seeks latest technologies in the world. “I enjoy listening to the ones from top business leaders or companies on topics like self-help, strategy, innovation and building positive work culture,” he emphasizes.

Preferred Choice: HBR IdeaCast (, A16Z Podcast ( podcasts/)


Varun Aggarwal, Co-founder & Executive Director, Designhill
Aggarwal has a knack for picking podcasts that talk about launch strategies, overcoming hurdles, expansion plans and solutions offered to consumers. “Podcasts are a convenient source of information coupled with inspiration. They strike the chord when compared to reading an interview in a magazine or a newspaper,” he says.
A majority of Designhill customers are US-based. “On several occasions we listen to podcasts that speak the language of that particular demography from varied genres like marketing, finance, technology,” explains Aggarwal. “If there’s a new idea that we are brainstorming, then I listen to a podcast from similar space to get a global perspective,” he says.

Preferred Choice: Foundr with Nathan Chan, Entrepreneur on Fire


Sivareena Sarika, Co-founder, Pregbuddy
A wise person is not one who just learns from own mistakes, but one who grasps from others’ errors too. Sarika hunts down podcasts that help her make smarter choices. “Learning from others’ mistakes jogs my memory. I try to understand best case practices and implement them in the best possible way in dynamic situations,” she says. Sarika also gets her requisite dose of motivation from them.

“The start-up journey can be pretty harrowing. So, I listen to success stories of people who have trudged through it, beaten the odds or have learnt a lesson from experience,” she adds. Sarika surfs digital content during work-breaks but weekends are solely dedicated to podcasts, which are usually from peer-recommendations.

Preferred Choice: s podcast and Insights podcast by Anand Daniel

(This article was first published in the July 2019 issue of Entrepreneur Magazine. To subscribe, click here)

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.