How a Colorado Home-Improvement Franchise Found Its Market

An interview with LIME Painting's founder and CEO.
How a Colorado Home-Improvement Franchise Found Its Market
Image credit: Lime

Find Your Ideal Franchise

Complete our short franchise quiz to discover the franchise that’s right for you.
Entrepreneur Leadership Network VIP
Franchise Bible Author, Speaker and Coach
3 min read
Opinions expressed by Entrepreneur contributors are their own.

Home-improvement businesses are profiting at an all-time high as the market continues to remain strong in most areas of the country and homeowners are looking to increase the value of their investments. Accordingly, many successful systems have developed in recent years providing services include cleaning and maintenance, along with other specialty models.

I recently spoke with Nick Lopez, founder and CEO of Denver-based LIME Painting, who says that his business has differentiated itself by offering more than 15 revenue streams, exponentially increasing the possible returns from a single client. "Most of our clients start with standard painting," he explains. "But [they] add on other services such as gutter repair or replacement, walkway refinishing or even a nice new garage-floor surface. Painting is a $40 billion dollar industry, but the home-improvement category is a $400 billion sector."

Read This: Franchise Bible | Amazon | Barnes & Noble | Apple Books | IndieBound

By focusing on the high-end home-improvement market, LIME attracts top-tier subcontractors to perform the work, which is why Lopez feels his business "is really a and project company. Our owners learn our system to book and manage the projects, but they never have to touch a paintbrush. [They] can run a multimillion-dollar business with low overhead, only a few employees and no office.”

Image Credit: Courtesy of LIME Painting

The two key strategies Lopez shares are to "have consistency and be very good at the basics; be on time, answer your phone and do a good job”  and to get creative in opening up those multiple revenue steams so clients develop a trusting relationship with your . This way, “We stand out in the sea of contractors," he says. “We call this Getting LIMED.”

Related: 15 Tips for Growing a Long-Lasting Contractor Business

LIME Painting also believes in running a values-based company and giving back to their local communities as well as global charities. “We have been blessed in our business and we want to build our brand in such a way that we can impact others beyond just providing great home-improvement services," he offers. And that's why the company launched LIME Light Outreach, a nonprofit organization that provides funds and resources to empower local and global youth populations. Every franchisee contributes a portion of its proceeds to the cause, which will naturally grow as the brand expands across the United States. 

“I've found that this focus keeps all of us working harder with a giving attitude rather than that of taking," he says. "This has been a core belief for us that helps us in all areas of our business.”

The LIME Paining franchise system features many impressive strategies, tools and technologies that allow its owners to hit the ground running, and you can learn more by checking out Lopez's new book, titled (what else?) Get Limed! 

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur