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MeUndies' Founder Went to Prison and Befriended a Bank Robber. It Was Great for Business.

Relationships and lessons learned behind bars helped drive the company's future success.

This story appears in the January 2020 issue of Entrepreneur. Subscribe »

It was too early. And too loud.


Shok -- as the founder of MeUndies had become known in federal prison -- shook himself awake, pissed. The 29-year-old from Beverly Hills had gotten used to sleeping in a cell, but actual sleep was sometimes hard to come by, given that his bed was across the hall from the “black TV room” (as everyone called it). Guys could get noisy in there. And on this morning, as the halls of the prison were still largely quiet, they were having a heated conversation about politics with the door wide open. So, scrawny as Shok had become behind bars, he got out of bed determined to shut their door -- even if it led to a confrontation.

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