⚡ Get All Content for 20% Off ⚡

Burger King Is Replying to Complaints About McDonald's on Facebook This clever marketing campaign gifts free food to disgruntled McDonald's customers.

By Matthew Humphries

entrepreneur daily

This story originally appeared on PC Mag

Kseniia Ilinykh/Unsplash via PC Mag

If a brand wants to stand out from the crowd it needs to get a bit creative with its marketing campaigns, especially on social media, and that's true even for the biggest brands. Burger King's latest marketing tactic? Target Facebook users complaining about McDonald's.

As Adweek reports, advertising agency Uncle Grey launched a new and clever social media campaign for Burger King Denmark recently targeting its biggest rival McDonald's. The clever part is the fact the campaign didn't target McDonald's directly, instead focusing on disgruntled customers complaining and commenting on McDonald's Facebook page.

Customer service agents working for Burger King were tasked with reading and responding to complaints about McDonald's and its service. The responses are all "fun," but more importantly include a link to grab a Whopper for free. As an example, one McDonald's customer complained about waiting for two hours at a McDrive, to which Burger King responded with "Well, everyone can have a slow day in fast food. Here's a quick Whopper."

"Customer service is a big part of the entire guest experience, and we haven't been doing a good enough job in taking care of our guests online," said Daniel Schröder, marketing director at Burger King Sweden and Denmark. "When addressing this, we realized there are even more burger fans out there that deserve a reply. We did what we can to help out, hoping some flame-grilled Whopper love can help make things better again."

We'll be able to tell how well this campaign worked by waiting to see if it gets copied by Burger King in other regions of the world. It also comes alongside a pledge by the company to respond to all queries on Facebook within 48 hours, which should stop McDonald's considering copying the idea is some form.

Matthew Humphries

Senior Editor

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Franchise

This Sleep Company Is Combining 2 Key Factors to Transform the $40 Billion Mattress Industry — And It Just Made Another Major Move

Explore how Amerisleep's unique approach to franchising — with low startup costs and no inventory requirements — sets a new standard in the mattress market.

Business News

Costco CFO Reveals Uncertain Fate of $1.50 Hot Dog and Soda Combo

CFO Richard Galanti reveals that the price will stay the same — but only "for a while."

Starting a Business

The 'Always Sunny' Guys Liked the Idea of Mocking Celebrity Brands — and Wound Up Creating a Best-Selling Product of Their Own

Glenn Howerton and Four Walls Whiskey CEO Casey McGrath discuss the birth of their booze and its surprisingly soulful mission.

Social Media

I Made Over $250,000 in One Year as a Content Creator — Here's Why I'll Never Rely on It as My Main Income

Brand deals are overrated. Successful creators know that long-term success comes from independence and diversification.