Burger King Announces Donation Efforts to LGBTQ Organization, Taking a Jab at Chick-fil-A
Burger King aligns its new menu item with donation efforts for Pride month.
Last Thursday, Burger King got political in the chicken sandwich wars. On June 3, Burger King tweeted that throughout Pride month, the fast food brand will make a donation to LGBTQ organization Human Rights Campaign for every Ch’King chicken sandwich purchased. The brand mentioned that the offering would be available "even on Sundays," referencing Chick-fil-A's storewide closures on that day.
Burger King went on to specify that it would donate 40 cents for every one of its Ch'King chicken sandwiches, up to a maximum donation of $250,000 dollars.
"This is a community we love dearly and have proudly supported over the years, so we couldn’t miss an opportunity to take action and help shine a light on the important conversation happening," a Burger King spokesperson wrote in an email to USA Today.
Burger King's pointed comments are likely due to Chick-fil-A's longstanding reputation of supporting an anti-LGBTQ message, including controversial statements made by CEO Dan Cathy regarding same sex marriage.
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