Co-Brand Your Company

Sharing space with another business
  • ---Shares

To keep costs down, consider sharing space with another company that does not compete with your business, one that might even complement yours. This is known as co-branding, such as when a sandwich chain places a unit in a convenience store. Put your space-sharing agreement in writing, detailing each party's rights and responsibilities, and give yourself an out if you need it.

Excerpted from Start Your Own Business: The Only Start-Up Guide You'll Ever Need

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