📺 Stream EntrepreneurTV for Free 📺

Evgeny Rylov, the Russian Olympic champion loses his sponsor for supporting Vladimir Putin After confirming that the swimmer attended an event wearing the letter "Z" on his uniform, Speedo announced that it will no longer sponsor him.

By Entrepreneur Staff

entrepreneur daily

This article was translated from our Spanish edition.

Jean Catuffe | Getty Images

The name Evgeny Rylov is synonymous with strength, endurance and high performance. The Russian swimmer became a legend by winning two gold medals (100 and 200 meter backstroke) and one silver medal (4x200 freestyle relay) at the 2020 Tokyo Olympics. His name is now making headlines again for a different reason : Speedo , the manufacturer of swimming articles, withdrew its sponsorship after learning that the athlete had participated in an event in favor of Russian President Vladimir Putin.

Rylov attended a massive event at the Luzhniki Stadium in Moscow to commemorate the eighth anniversary of the annexation of the Crimean peninsula to Russia and in which Putin gave a speech justifying the attack that began 27 days ago against Ukraine. The guests of honor at the event took the stage displaying the letter Z which has become the sign used by the Russian people to communicate their support for the invasion. Among the guests of honor at the event was Rylov.

After confirming that the swimmer was at the event, Speedo issued a statement informing about its decision to withdraw sponsorship: "Speedo confirms that it has terminated its sponsorship of Evgeny Rylov with immediate effect. We condemn the war in Ukraine in the strongest possible way and "We stand in solidarity with the people of Ukraine as we have athletes who have been affected by the conflict. All outstanding sponsorship fees will be donated to UNHCR (the office of the United Nations High Commissioner for Refugees)."

The athlete, who is also a sergeant of the Moscow Oblast Police, appeared at the event accompanied by other figures: Alexander Bolshunov (cross-country skier), sisters Arina and Dina Averina (gymnasts), Evgenia Tarasova (figure skater), Nikita Katsalapov (figure skater), Victoria Sinitsina (figure skater), Viktoriia Listunova (gymnast) and Vladimir Morozov (swimmer).

Evgeny Rylov was named Sportsman of the Year in Russia 2018.

Entrepreneur Staff

Entrepreneur Staff

Editor

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

Starting or Growing a Business? Here's How to Know When You Should Hire Your First Employee.

When enlisting help, follow these steps to make the best decision for your company.

Growing a Business

Your Comprehensive Guide to Becoming an SEO Expert – and Making Money While Doing It

Whether you're looking to earn more money or grow your digital presence, becoming an SEO expert could be a major windfall.

Business News

These 'Expressive Avatar' Deepfakes From a Billion-Dollar AI Startup Look Scary Real — Here's Who's Already Using the Technology

Is that a real person or an AI clone? New technology makes it nearly impossible to tell.

Business News

Southwest Airlines CEO Says the Company May Start Assigning Seats

The airline reported its Q1 2024 earnings on Thursday.