As Tech Stocks Plunge, Uber Banks on a New Strategy — One in Direct Opposition to Lyft's
Uber's main competitor is taking a different approach because it faces a slightly different challenge.
The sky-high peaks tech stocks enjoyed during the pandemic have continued to come crashing down, with the Nasdaq Composite recording its fifth consecutive week of declines last week — its longest weekly losing streak since 2012, per CNBC.
Although ride-share service Uber was hit hard by Covid-19 lockdowns and restrictions, it saw immense growth in its food-delivery offering, as more people opted to order in than go out. But the transportation giant is still reeling from huge losses; the stock is down 40% year-to-date, and despite more than doubling revenues to $6.9 billion in the first quarter, it also saw a $5.9 billion loss in the same period as a result of declining equity investments.
Now, Uber's CEO Dara Khosrowshahi is ready to take action. In an email to employees obtained by CNBC, Khosrowshahi said that the company will combat the "seismic shift" in investor sentiment by reducing spending — hiring included. “We will treat hiring as a privilege and be deliberate about when and where we add headcount,” he wrote. “We will be even more hardcore about costs across the board.” Additionally, the company will now focus on gaining profitability on a free cash flow basis rather than adjusted earnings before interest, taxes, depreciation and amortization.
Uber certainly isn't the first tech company to slow its hiring in response to the rocky market. Just last week, Facebook parent company Meta informed staff it would halt or reduce the speed of its hiring for mid level or senior roles. Meanwhile, Robinhood is slashing approximately 9% of its workforce.
Yet Uber's primary competitor Lyft is taking the opposite approach. In lieu of a similar cost-reduction strategy, the ride-share service announced Wednesday that it would actually increase spending in a bid to appeal to more drivers as gas prices soar.
But Uber's issue isn't a shortage of drivers, according to the company — it's Uber's significantly under-performing investments.
Uber was down over 4% day-over-day as of 10:15 a.m.
Entrepreneur Editors' Picks
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
Why You Need to Become an Inclusive Leader (and How to Do It)
Career Transitions You Can Make in Your 40s and 50s
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
4 Principles to Develop Next-Level Leadership at Your Company
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market