Buying in Bulk
Whether good or bad, the surest way to quick growth--for you and your franchisor--is a multiunit deal.
"Total global domination." That was one new franchisee's response when I asked about his future plans. At the time, he hadn't even opened his first unit. In fact, I figured by his flippant answer that he'd never actually worked in a retail store. Yet this franchisee was on to something: The desire to "mint money" by becoming a multiunit franchisee is commonplace. Franchises are a lot like potato chips-it's hard to have just one.
Adrienne Davis, 46, a four-store owner in the Gymboree chain, is one franchisee who can't keep her hands out of the bag. As a former Gymboree teacher, she was well-qualified for growth within the children's activity franchise, and she learned she needed multiple units to make money.
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