Ashita Marya

Ashita Marya


Consulting Editor

Experienced Consulting Editor with a demonstrated history of working in the Entrepreneur/franchisemedia industry. Skilled in Content management, media Strategy. Strong B2B content specialization.

Latest

Reasons For Franchisor-Franchisee Conflicts In India

It has been found that structural fluidity and contractual rigidity prove to be most effective in avoiding or resolving conflicts in franchising in India. Read on...

FirstCry Has Revamped Baby Apparel Shopping In India

From making shopping easy for millennial mothers to adopting fresh perspectives at offline stores, Pune-based FirstCry has revamped baby apparel shopping in India. With a vast network of over 380 stores, the recently-funded start-up is looking at closing the year with 450 stores. Smaller cities and towns are now on the radar of this baby-apparel seller.

Giving Diagnostics The Tag Of Dependability

The diagnostic stalwart, Dr. Lal PathLabs, is arguably an undisputed leader in North India and has been covering the rest of the country at a rapid rate through its precise and efficient service

Waffles Make For Wonderful Business

Ankit Patel, CEO, The Belgian Waffle Co, highlights how BWC has transformed waffles into a recession-proof business

Amul's Mantra Of Rapid Expansion Has Yielded Rich Dividends

Amul reaches out to consumers with a wide assortment of products through a huge network of 11,000 retailers. Read on...

MMT: Game-Changer In The Travel Industry

When it comes to the international travel sector, MakeMyTrip India has grown to become a name to reckon with in India for travel bookings and packages. This is what reflects its true business spirit

Lakme Salon's Growth Journey Is An Inspiring One

With an expansive network of 450 salons across India, the brand now looks at opening two new outlets every week. Read on...

UClean Cleans Them All With Its Franchise Model

UClean founder Arunabh Sinha highlights his strategy which has made his brand irresistible for franchises.

Ferns N Petals Is Thriving Like Never Before

As millennials and Gen Z increasingly celebrate occasions with quality gifting, Meeta Gutgutia, Co-Founder, Ferns N Petals, elaborates how the brand is enabling increased customer retention and higher ticket sizes to facilitate franchise profitability

Possible Ways To Research Your Franchise Business In 2019

Establishing any business, particularly a franchise business is a difficult and daunting task

Franchise Business Opportunities For Women

According to data from Pricewaterhouse Coopers and the International Franchise Association, female business owners account for roughly 25% of total franchise unit ownership today.

Consider These Following Points before Signing a Franchise Agreement

Are you thinking of buying a franchise or about franchising your business? Here are the few clauses you should consider before signing a franchise agreement

Here's How You Can Avoid Being a Victim of Franchise Fraud

It Is Important for prospective franchisees to take adequate steps to protect themselves to avoid being a victim of a fraud

How to Market Your Franchise Biz?

Every business model has their own challenges waiting to act as roadblocks

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