Adele Revella
Guest Writer /
Author "Buyer Personas" and CEO Buyer Persona Institute
Adele Revella is CEO of Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business (Wiley).
Online Marketing
Does Your Business Need Buyer Personas?
Three questions to consider before you decide.
