Adele Revella

Adele Revella

Author "Buyer Personas" and CEO Buyer Persona Institute

Adele Revella is CEO of Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business (Wiley).

Does Your Business Need Buyer Personas?
Online Marketing

Does Your Business Need Buyer Personas?

Three questions to consider before you decide.